Did you find your name on the Coca-Cola can? The company masterfully builds new brand promoters with campaigns that connect directly with each customer. Small business owners can create their own version of the #shareacoke in simple, cost-conscious ways.
The Cleveland Blaze: ‘A 12-year-old boy brandishing what turned out to be a replica gun died Sunday after he was shot by a …’ Another child was murdered senselessly. If … Continue reading
Decades ago, a fifth grade math teacher shared her personal story with all of the girls in her class. It resonated and lasted longer than the math rules. The Ray Rice story brings it all back to focus.
Study long, Study Wrong. Spending too much time thinking about an idea or project could lead to ineffectiveness. Making decisions requires boldness paired with vulnerability. Even if you’re wrong, it could be the right move.
TD Bank surprised its customers on Friday, July 25th with a Day of Thanks. In addition to the cash gifts shared with thousands of people, the bank set up Automated Thanking Machines which dispersed life-changing, individualized experiences.
“You are an average of the five people you spend the most time with.” Jim Rohn By now you’ve heard this quote applied to many different areas in your life … Continue reading
Gatorade jumped in the water with the Twitter tough dudes on Thursday night. The company threw serious shade on LeBron James after the Heat’s star went down with cramps. Smart brand move?
Every day, business owners prepare to bring their hot products to market. Chuck Eesley’s Tech Entrepreneurship course teaches that marketing a “new brand” anything requires hard work. The Beastie Boys tell a great story about launching their sound on the Madonna tour where conditions weren’t necessarily ripe for them. Find out how they won the audiences over.
Arianna Huffington passed out from exhaustion in her office. That was the wake-up call that the Huffington Post founder needed to make a really big change. Take a serious look at your days and decide if you need to make a shift in order to find a smarter way to reach your goal.