Welcome to DORO – Pull Up a Chair
The writing process is hard work. Authors type, edit, threaten to abandon the project until eventually, after the final edit, they publish. Today, with access to a number of full service self-publishing companies, many authors are choosing to chart their own course directly to market.
Here’s where many get stuck. Authors, ask yourselves one question – If I don’t sell it, who will?
Brittney Pressley, author of two self-published books, wants readers to find her work. During a funk parade on a sunny day in DC, Brittney was sure to encounter hundreds of people. The shirt she chose to wear did exactly what she needed it to do – encouraged curiosity from passersby and random folks while making it easy to spark conversation.
“Self publishing is a contact sport.”
That’s #19 David Carnoy’s list in his CNET article titled Self-publishing a book, 25 things you need to know. Each of the points on the list is critical to the process, but this one in particular stands out. Immediately, it calls to mind an image of someone engaged in the process, going mano-a-mano. If writers don’t make contact with others in person, in cyberspace or in print, nothing will sell.
When asking Brittney about her most recent book Open Your Mind Before You Open Your Legs, she pulled available copies out of her bag and shared her mission. When asked to take a photo and post the info, Brittney gave an enthusiastic yes.
This isn’t always the case. After all of those grueling hours typing and thinking, many writers shy away from attention, preferring not to appear too aggressive in the marketing of their work. But sharing information about and access to your work is a must, particularly when self publishing.
Carnoy says that “When it comes to self-promotion, there’s a fine line between being assertive and being overly aggressive in an obnoxious way.” The t-shirt tactic was tastefully assertive and allowed for the opt-in consumer. Similar marketing strategies keep the communication line open between writer and reader. As long as you pay attention to that obnoxious line with care not to cross it, you’ll be fine.
Best of luck, Brittney.
(Where did she get the t-shirt? It was a gift from her sister.)
In the next book blog we will chat with Sharisse Kimbro, author of Beyond the Broken.
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