Welcome to DORO – Pull Up a Chair
“Twitter applied to the US patent and trademark office last month for ownership of the word but the request was provisionally denied on the grounds that other companies had filed for trademarks of very similar words.”
Andrew Clark in New York
Twitter launched three years ago. It hung around for awhile, before finally getting folks the world over to share their lives in 140 character sound bites. Heck, even President Obama’s campaign team used Twitter and other social media vehicles to rally its supporters. So why, tell me, did the company only recently apply to the USPTO to own the word its made famous.
The rich and famous “tweet” from the red carpet. Professional athletes tweet from the team bus, the locker room and other places that sometimes we just don’t need to see. Before the Twitter-boom, when you said tweet, I thought of the Jackson 5 singing Rocking Robin. Now, it’s an official verb according the AP Style Guide. I wonder if the phenomenon took on a life of its own and just began rolling so fast the brains just couldn’t keep up.
As small business owners, we all get to that point. The project you’re working on suddenly spirals out of control and you’re doing all you can just to answer emails and phone calls. But if there’s a lesson in this for us all, those of us hoping to bring something into the international lexicon, I’d break it down like this.
Protect your brand. You never know if you’ve got a new verb hiding in there somewhere.